About Us - Kimatsu

About Kimatsu and Our Journey

Kimatsu is built on a foundation of innovative design, advanced engineering, and trusted partnerships. Every product we create reflects our commitment to quality, reliability, and customer satisfaction. More than a home appliance brand, Kimatsu is a long-term business partner dedicated to creating sustainable growth and shared success with customers and distributors worldwide.

Over the years, our distributor network has expanded successfully across 24+ countries, supported by collaborative partnerships, market-focused strategies, and consistent business development. We work closely with our partners to develop competitive product portfolios, optimize pricing for local markets, provide marketing support, and deliver customized packaging and branding solutions that meet regional preferences. By combining global manufacturing capabilities with local market understanding, we help our partners strengthen their businesses and build lasting customer relationships.

Kimatsu is proudly an Indian brand, inspired by the values embedded in its name. Derived from the Sanskrit philosophy of "Duty First", our identity reflects integrity, responsibility, and an unwavering commitment to excellence. This philosophy guides every aspect of our business—from product design and manufacturing to customer service and partner support. As we continue to innovate for the future, our mission remains unchanged: to empower our business partners, deliver dependable products that enhance everyday living, and create lasting value through innovation, quality, and trust.

Kimatsu — Built on Trust. Driven by Innovation. Committed to Excellence.

The logo mirrors the ethos of Kimatsu, which is teamwork, reliability and dependency. The three rings stand for three hands working together to create a dream product end to end.

Innovation

Customer centricity

Trust

Partnerships

What makes us different

Driven by the four core pillars of the Kimatsu brand—Design, Innovation, Technology, and Customer Partnership—we deliver an extensive portfolio of reliable home appliances engineered for superior performance, global quality standards, and exceptional value.

Over the years, Kimatsu has established a strong international presence across 47+ countries, with a growing footprint in Asia, the Middle East, Africa, and emerging global markets. Our success is built on long-term partnerships with distributors, retailers, and OEM/ODM customers, fostering sustainable growth through mutual trust, continuous innovation, and dedicated business support.

As a forward-looking home appliances manufacturer, we continuously invest in advanced engineering, product development, smart technologies, and modern manufacturing practices to meet the evolving needs of consumers worldwide. Our comprehensive portfolio includes innovative Cooling Solutions such as Air Conditioners, Air Coolers, Humidifiers, Air Purifiers, and Refrigerators, alongside a technologically advanced range of Home Appliances, including Mixer Grinders, BLDC Fans, Ceiling Fans, Water Purifiers, Water Dispensers, Kitchen Appliances, and a wide selection of products designed to enhance everyday living.

At Kimatsu, we don't just manufacture appliances—we create innovative, energy-efficient solutions that deliver comfort, convenience, and lasting value for homes around the world.

Vision

To be a globally trusted home appliances brand by delivering innovative, energy-efficient, and technology-driven solutions that enhance everyday living while offering world-class quality, reliability, and exceptional value.

Mission

Design innovative products that address the evolving needs of consumers across global markets.
Deliver technology-driven, reliable, and user-centric home appliance solutions.
Manufacture products in advanced facilities that meet international quality and safety standards.
Continuously invest in research, engineering, and sustainable manufacturing practices.
Build long-term partnerships through OEM/ODM expertise, responsive service, and business support.
Empower our employees, promote diversity, and foster a culture of innovation and excellence.
Expand our global footprint while strengthening the trust of customers, distributors, and business partners.
Create lasting value by combining Indian engineering with global manufacturing excellence.

Make in India

Make in India is a major national programme of the Government of India designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build best-in-class manufacturing infrastructure in the country.

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Innovation

Advanced BLDC (Brushless DC) Motor Technology

Kimatsu is committed to developing energy-efficient technologies that deliver superior performance and long-term reliability. Our BLDC Motor Technology powers next-generation ceiling fans with significantly lower energy consumption while maintaining excellent air delivery.

Compared to conventional fans consuming 70–80 W, Kimatsu BLDC fans use only 28–35 W, offering up to 65% energy savings, quieter operation, longer motor life, and reduced electricity costs—combining innovation with sustainable performance.

Technology

Kimatsu combines advanced technology with sustainable innovation to deliver reliable, energy-efficient home appliances that reduce energy consumption, lower carbon emissions, and help customers save on electricity costs.

Our Evaporative Cooling Technology provides a natural and efficient cooling solution by using the process of water evaporation to circulate fresh, cool air. In addition to effective cooling, our air coolers also improve indoor comfort by maintaining healthy humidity levels, making them ideal for hot and dry climates.

Compared to conventional air conditioners, Kimatsu air coolers can reduce energy consumption by up to 70%, offering an eco-friendly, cost-effective, and sustainable cooling solution without compromising performance.

The Team

Kimatsu's leadership team comprising experience and expertise from diverse backgrounds, oversees and drives development of new products, business development and marketing and sales operations of the Kimatsu Group across the world.

Manoj Kumar Mehrotra

Founder and CEO, Kimatsu Group

Manoj Kumar is responsible for the inception and growth of Kimatsu.

Manoj Kumar founded the Kimatsu Group in 1998. Having completed his Electronics Engineering from University of Madras, he worked with leading brands Philips and Toshiba for over 12 years as Head of Operations in Marketing of Home Appliances. He has an MBA degree in Marketing from Jamnalal Bajaj Institute of Management Studies, a premier management institution.

Raja Mallik

Director

Raja is responsible for Sales at Kimatsu.

Dynamic and versatile, Raja has 15+ years’ cross-cultural experience in the area of Marketing & Sales Strategy implementation for International and Domestic large format retailers, online portals and e-retailers. He has expertise in connecting people with the latest technology through brand awareness, strong product positioning, revenue maximisation and controlling cost-expenses. He ensures fool-proof planning and implementation for primary and secondary movement with the best customer experience.

Riazudeen

Director

Riazudeen is responsible for Sales & Marketing at Kimatsu.

A charismatic business professional with expertise in business development, product strategy, marketing and sales, he has 12+ years of experience in establishing new global partners with a natural talent for developing and implementing successful strategies, increasing market shares and strengthening customers.

Sankar Kasirajan

Director Product Development

Sankar is in charge of product development and expanding the business at Kimatsu.

A go-getter to the core, Sankar has 25 years’ experience in MNCs in India, Hong Kong, China and Middle-East covering product conceptualization to realization. Of these, he spent 15 years in precision tooling, component manufacturing and product development and 10 years in sales and business development for the global market with specific focus on Asia. His recent past experience has been in motors and motion solutions for small domestic appliances and medical devices.

Salim Khubchandani

GM Business Development - Asia Pacific

With an analytical bent of mind and keen eye for insights, Salim brings over three and a half decades of experience in brand management, business development, digital marketing, analytics and training. Having founded his own award-winning CRM, brand strategy and digital marketing company in Malaysia where he is currently based, Salim’s exposure and experience with consumer durables began through a strong foundation with his initial years in brand management with Philips. Subsequently, among other successes, he created and launched Taj InnerCircle, the affinity program of the Taj Group of Hotels.